![]() Simple, free tool that saves you time but will accelerate visibility of new content you publish. It also separates the tracking links so you can see unique clicks on shortened links by channel. Lots of ways to slice and dice the searching, great way to find people headed to a conference you may be attending, and so on.Īnytime your RSS feed is updated, automatically syndicates your new content to the social channels of your choice – Twitter, Facebook, Foursquare, etc. ![]() ![]() For example, you can search for anybody with certain keywords in their bio and more than 1,000 people following them back. Rather, I like the search and sort functionality TweetAdder offers to find more prospective customers, influencers and more you may want to follow, engage and eventually sell to. I don’t recommend using TweetAdder to mass-add followers to your account (which is what the tool was built for). Great tool for finding new early buying signals you may have otherwise missed in the social fire hose. Not only does it push those alerts to you, but is also makes it fast & easy to respond with up to five different offers per search, and throttle those responses out over time so you aren’t spamming the world all at once. Say you want to know anybody says “car broke down” within 50 miles of your city. Think of it as Google Alerts for Twitter. This really is the hub for engagement, and with a dedicated process you can get in, do your business, and get out – social engagement with minimal time requirement. HootSuite lets you not only separate and filter groups of social contacts and content you may be following, but allows you to do so via multiple social channels (Twitter, Facebook, LinkedIn and more) all in one place. I prefer HootSuite over TweetDeck, but both work fine (and there are others). Here are nine of my favorite tools for helping sales professionals and organizations (big and small) accelerate customer engagement, lead generation and closed business from social media. But once you have that, and it comes time to execute, you need to find and rely on a set of tools that will help you execute faster, more efficiently and more consistently to achieve results. You have to start with a strong understanding of your audience, and an active content plan that speaks to, engages and builds trust and preference with that audience.
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